Nani Knows Best

Challenge: Indian Americans struggle to feel connected to their homes.
Insight: Food is one way people feel connected to their families, even if they are miles apart.
Idea: Most recipes online for Indian food are not authentic. We took the most popular searches for Indian recipes and asked the real experts - Indian grandmothers (nanis) - to create authentic recipes they'd approve of. 


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Wunderman Thompson Canada | 2022

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