The Luckiest Red
Challenge: HSBC wanted to find a unique way to connect to their Asian American audience
Insight: Asian Americans find the colour red lucky during Lunar New Year as it symbolizes luck and prosperity. HSBC's brand colour is red.
Idea: HSBC set out find the luckiest shade of red to help make Lunar New Year the luckiest yet for the AAPI community.
Wunderman Thompson Canada | 2022