The Luckiest Red

Challenge: HSBC wanted to find a unique way to connect to their Asian American audience
Insight: Asian Americans find the colour red lucky during Lunar New Year as it symbolizes luck and prosperity. HSBC's brand colour is red.
Idea: HSBC set out find the luckiest shade of red to help make Lunar New Year the luckiest yet for the AAPI community.

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Wunderman Thompson Canada | 2022

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